Art direction


strategy

BRNT_Social_2018_10_6002.jpg

BRNT
social

 

Working in tandem with our photographer and creative partner Worker Bee Supply we created these futuristic and unique social images for the BRNT product. The art direction was to push the visual direction to the next level and really develop a style of imagery that would inspire the consumer but also a style the consumer would recognize as the BRNT look and feel.

The process of the imagery is as follows. Overall art direction, content themes and strategy is sent to the photography team. They then provided a detailed shot-list on which feedback and suggestions are offered.

On shoot days I am on set to provide feedback, checkin in the AM and support the team wherever I can.

Once the images are sent over, feedback is sent on if there are any adjustments that need to be made for the first round of editing.

 

photography by Worker Bee Supply