While the campaign was meant to celebrate the sizes and diversity of women, we also wanted celebrating the idea that lingerie CAN be comfortable, look good and move with you without you having to adjust it every five minutes or feel as if it is cutting into you, something every woman can relate to. Comfort is key.

The campaign was built to be used across social, for the product launch as well as when needed being used for print.

 

mood-board: it all starts with an idea

 
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the final product: bringing the idea to life

 
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creative direction + producing + styling by Abigail Ballanger
photography by Steph Martyniuk
hair and makeup by Aniko Tar
lingerie Rosalie Wynne