Concept
IZ Adaptive had one goal in mind when relaunching their brand, to create an impactful and engaging campaign that individuals everywhere would relate to.
The simple question, ‘What is your perfect fit? brought this campaign to life. This is a question that appears in many aspects of an individuals life, not just in the area of clothing.
Through the unique website, the social media channels and a series of videos, people have begun taking notice and the response has been extremely positive.
The campaign was designed to inspire, engage and create conversation amongst the community.