When launching a website it means that a lot of content needs to be produced. We wanted the look and feel of the IZ Adaptive e-commerce site to be something that was warm and welcoming.
The content is meant to inspire and create something individuals can connect with. We incorporated more candid poses, movement in the images and the individuals interacting with each other to bring the brand to life, instead of making it feel stale and impersonal. It almost seems to move off of the pages of the site and into real life.
photography by David Kerr