THE CONCEPT

This project showcased that the Laundry Day product is built to fit into various lifestyles. Each scene, or ‘room’ as we titled them, shows a different type of personality or mood centring around a beautifully designed Laundry Day product. Each ‘room’ had a contrast: unwind vs focus, going out vs staying in, morning person vs night owl, passion vs create (two types of passion).

 
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Going out

 
 
 
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Staying in

 
 
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Morning Person

 
 
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Unwind

 
 
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Night owl

 
 
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Focus

 
 
 
 
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Passion

 
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Create (Passion 2)

 
 

Creative direction + Set Styling: Abigail Ballanger

Photography: Steph Martyniuk