Creating content for the healthcare brand MakeCare needed to be something that was less traditional and challenged the ‘boring corporate’ content surrounding most healthcare brands. The content needed to be visually captivating, cohesive all while still getting across the healthcare practises in a creative way. We wanted to make healthcare interesting.
This is just a start to the MakeCare content.
mood-board: it all starts with an idea
the final product: bringing the idea to life
art direction, photography, styling + producing by Abigail Ballanger