THE CONCEPT
This project was built to launch the rebrand of ‘Gemmie’ as ‘Oremme’. The imagery was to be the first look at the new brand. It took the old brand imagery and made it less juvenile and more sophistic. The imagery also brought in the branded element of an Aura by bringing int the moody look, slight glow and saturated lighting.
These images were used across all platforms for the Oremme launch.
Creative direction + Producing: Abigail Ballanger
Photography: Louisa Nicolaou
Hair & Make-up: Taylor Chousky
Nails: Natalia Dolzycki