Concept
Creating content to show the client the direction the image should be transitioning toward. Backgrounds we constructed for the shoot. Everything from photography to styling was done in this shoot. All images were used on social media and also to promote a giveaway the company was hosting.
The images fell into the strategy of lifestyle images, using the gallery feature to showcase steps on how to use the product, as well as breaking down flavours.
art direction, photography, styling + producing by
Abigail Ballanger