art direction 

graphic design

brand strategy


the vacation


The Vacation Collection was created by Abigail Ballanger as a part of her Fashion Communications thesis/capstone project at Ryerson University. 

The project revolved around cobranding a food and fashion brand and how it can be an effective partnership.

Every element of the brand was created to mock what the collaboration would look like, from packaging to accessories to a tea cocktails guide. Each element was involved in creating an overall brand experience and story.

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